May 10, 2021

Serum School 📝

Serums: What are they, when should I use one and which is the right one for my skin? Here's our easy guide to finding the best serum for you.

What is a serum?

A serum is a lightweight product to be used after cleansing, before your moisturiser. Serums tend to be packed with active ingredients that penetrate deep within the skin. This makes them perfect for targeting specific skin concerns, such as fine lines, pigmentation or adding hydration.

How do I choose a serum for me?

It's best to begin by identifying your main skin concerns, and then find the serums that target this. For example, if your main concern is dullness, serums that contain Vitamin C and antioxidants- known for their brightening qualities- is a great place to start.

You may also want to consider if you want a serum for daytime, night time, or both. All Elemental Herbology serums can be used morning and evening and can be used alongside any of our facial moisturisers.

Here's your easy guide:

	Cell Nourish Radiance and Vitality Serum	Hyaluronic Booster + Intensive Moisture Serum	Cell Active Matrix Facial Serum	Water Soothe Facial Oil

What it does	Kombuchka™ Fermented sweet black tea to deliver a lipo filling effect without surgery whilst creating radiance and vitality. Co-Enzyme Q10 This vitamin-like structure is present within every cell of the body. It is vitally important for optimum energy and protecting against free radical damage. Green Tea is an anti-oxidant to combat free radicals and support healthy tissue inside and out by reducing inflammation and irritation and promote hydration and repair.	Hyaluronic Acid Naturally found within the skin. It will cushion the skin and help plump out the visible appearance of fine lines and wrinkles. Hyaluronic Acid is able to carry several hundred times its own weight in water. Olive Squalene Accelerates new cell growth making it the perfect treatment to soften the skin and create luminosity. Apple Extract Rapidly improves skin tone and texture while hydrating all day.	Matrixyl®Synthe’6™ Fills wrinkles from the inside ensuring optimal architecture of the tissue to reduce wrinkle appearance. Soluble Collagen Rich in proteins and amino acids helps to improve hydration and soften and smooth the skin. Pearl Powder Used within TCM to nourish the skin and improve the metabolism. Guarana Rich in caffeine helps to stimulate circulation and absorption of actives.	Chamomile: Soothes redness and irritation whilst providing antioxidant protection against free radical damage. Rose Damask: Helps to tone, hydrate and soothe sensitive skins whilst protecting the skin's natural moisture barrier. Rosehip Oil: Rich in Vitamin A and C to promote skin regeneration and boost overall radiance.
Key ingredients	Containing a ‘powerhouse’ of proteins, vitamins and anti-oxidants, Cell Nourish is an essential addition to any skincare regime. • Transforms dull skin • Promotes radiance and vitality • Softens and smooths skin’s texture	The Hyaluronic Booster Serum protects skin against moisture loss and helps to plump out fines lines and wrinkles. • Deeply hydrates and retains moisture to plump fine lines. • Supports the absorption of other products.	Advanced bio-active technology combines with the ultimate in skin nutrition to help soften lines and wrinkles while firming and toning. • Reduces the appearance of fine lines and wrinkles • Tones and lifts by increasing elastin and collagen levels • Promotes cell metabolism for a glowing complexion	A calming and soothing facial treatment with an expert blend of plant and essential oils. Deeply moisturises dry skin. Reduces skin sensitivity and redness. Helps to prevent early signs of ageing by increasing skin suppleness.
Who is it for?	Anyone who wants to achieve more radiance within their skin.	Anyone who needs to improve hydration and skin plumping.	Anyone who is ageing and would like to slow down the ageing process - lines, wrinkles, lack of firmness.	Anyone with dry or sensitive skin or those who are in need of an extra boost of moisture.
When should I buy it?	Post holidays - When you have been exposed to long periods of UV. Working and living in the city - being exposed to free radical damage. Naturally dull and tired skin In need of a lightweight night time treatment repair solution	When your environment is dehydrating your skin. E.g. taking medication, the party season, summer months due to exposure to AC. Early signs of ageing e.g. fine lines and wrinkles or when immediate hydration is required	When you need to stimulate cell metabolism When you require your wrinkles to look visibly more shallow When you need to remove the fatigued look from your skin Improve skin architecture due to lack of firmness	When your skin is showing visible signs of dryness. When your skin is sensitive or has been over-exposed to harsh weather conditions e.g. cold, wind, sun. If you need an extra 'boost' to your routine to help leave skin supple and soft.

Shop all serums here.